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Our values &


During the 20th century, the combined skills of the winegrowers transformed the vineyards of Sancerre and contributed to the renown of the appellation on an international scale. Each grower and each generation has made their personal contribution to building up the identity of our appellation with a desire for independence, positive transmission and unrivalled passion for their terroirs.


A united and visionary
winegrowing region

Since the 1930s, more structure has been given to our vineyards and we have never stopped bettering the quality of our wines, developing the polyvalence of the growers and constantly improving on technology.
In 1936, Sancerre was granted the AOC (Appellation d’Origine Contrôlée) for its white wines, marking its first distinction. This was a turning point because it guided the growers in a similar direction and stimulated constructive competition, resulting in quality wines. With the support of its emblematic pioneers and contributors, Sancerre obtained the AOC for its red and rosé wines in 1959.


the first viticultural union

The statutes of the first growers’ union, Union Sancerroise, were filed in order to establish solidarity in the event of colleagues falling ill, as well as consolidating purchases in the name of the collective.


creation of a new union

The Sancerre’s Farmers’ and Winegrowers’ Union (which would go on to become the Sancerre Producers’ Union) was created. Uniting the unions from different villages, its principal mission was to defend collective interests. This association would be the cornerstone of the profession and its values as we know them today.

The 1930s

defining a geographical area

One of the major decisions of the time was to determine a geographical area for the Sancerre appellation so as to better control its misuse and to delimit the appellation’s terroirs.


first AOC for the white wines and development of tourism

On 14 November, white Sancerre was recognized as an AOC by decree, and was one of the first French wines to receive this distinction. This date is also memorable as 1936 marked the introduction of paid holidays. Sancerre therefore became a major stopover town for holidaymakers travelling on the iconic Route 7 highway, either coming from or going back to Paris.


creation of the Sancerre Wine Propaganda Committee

The growers founded the Sancerre Wine Propaganda Committee, whose mission was to ensure the promotion of the wines in the Paris region so that they were stocked in bars and shops. Numerous communication campaigns were launched, culminating in the first poster campaign on Route Nationale 7. After that came the organization of the first events, the publication of the first “Sancerre Wine Road – from the heart of the Loire” brochures, along with numerous other actions in the area.


second AOC for the red and rosé wines

The red and rose wines, made from Pinot Noir grapes, were recognized by the French authorities and strengthened the reputation of Sancerre’s wines.

The 1990s

transformation into the Sancerre Wine Promotion Committee

To the present day, this reformed committee continues its work through the actions of Maison des Sancerre and the events it hosts related to wine tourism.


Sharing and

Over generations of growers spanning several centuries, their passion for their vines and their terroirs has been successfully passed on. This legacy now includes women, who are increasingly involved in a sector that was once reserved for men.
Over the generations, the growers’ enthusiasm and soul have remained constant in the appellation’s villages, and the same conviviality prevails in Sancerre’s vineyards and at our growers’ wineries. Sancerre wines are crafted by our artisan growers who are dedicated to showcasing the best each grape variety and each terroir have to offer and sharing in the pleasure revolving around their wines.


The notoriety of our wines extends to the four corners of the world and their hallmark style is appreciated by top professionals. Such recognition is the fruit of our ongoing quest for excellence, as well as thanks to the vision and commitments of several of our renowned estates, who have elevated the reputation of Sancerre’s wines even higher. Numerous emblematic growers have inspired the young generation in such a way that the Sancerre appellation is exploding with the creativity that is emerging at the dawn of this new era.


of the terroir

The differentiation and individualization of the plots is a longstanding practice in the Sancerre region : as early as the 13th century, walled vineyards were created and given names. In 1482, a plot was given the name of climat de Bois Raffin, which evokes the specificity of its subsoil and exposure in addition to the hallmark of the grower’s work.
If the Sancerre appellation is the archetype of terroir-based viticulture, it also abounds with creativity. Sancerre wines have evolved over generations of growers, allowing their inspiration and the segmentation of their terroirs to shine through.
As terroir artisans, our mission is to unveil all of the terroirs’ potential and have you discover the sublime. Naturally, over the ages, certain plots have stood out for their characteristics and potential. Our in-depth knowledge of these terroirs and plots allows us to go even further in offering you a range that is most representative of all that our vineyards have to express. Thus, with the new generation, the traditional role as conveyors of the terroirs is sure to be perpetuated.

for the environment

Aware of today’s environmental concerns and tomorrow’s requirements, the appellation’s growers are set on getting the grapes to ripen whilst respecting nature. This voluntarist approach has been in place for several years in the vineyards, and we support environmentally respectful actions. For several years, the regional branch of the Viticultural Federation of Trade Unions has had up a “sustainability” committee, permitting us to work collectively on required environmental actions to be implemented in the wine sector in view of the Centre-Loire’s 2030 plan :

This has led the growers’ collective to organize an annual “Biodiversity Week” in the Centre-Loire region.

Under the supervision of the BIVC (the Centre-Loire’s Interprofessional Wine Bureau), the Sancerre appellation has committed to an environmental charter that serves as a reference document for our growers so that they can be prepared for the future of viticulture.

Download reference of our environmental charter

The vineyards as a

Striving for excellence and the technical improvement of practices, in the vineyards as much as at the wineries, is an integral part of the appellation’s growers’ history.
Indeed, Sancerre’s vineyards host a perpetual laboratory and our desire for independence drove us to develop our own structures early on to ensure the perennity and cohesion of our vineyards. Our three areas of work focus on :

  • Viticulture and oenology
  • Vine stocks
  • Pruning

In 1994, the growers felt it was necessary to have an interprofessional collaborative (BIVC) which, in turn, contributed to the creation of our technical support organization for the Centre-Loire region : the SICAVAC, which was created to replace the INRA (National Institute of Agricultural Research) laboratory and was entrusted with the following missions :

  • experimentation and studies to improve the quality of the wines (in terms of taste and product safety, as well as respect for the environment)
  • collective development and advice (discussions, debates, follow-ups, documentation, support and engineering)
  • training wine professionals in practices, pruning, oenology, tasting and biodynamics
  • individualized technical support by providing various services (oenological analyses, advice and follow-ups, from vinification to bottling, assistance with responsible pest management)

Since 2002, the work of the SICAVAC (especially François Dal and his colleagues) on diseases affecting vines has been extremely precious for local, French and international viticulture. This research was the subject of a book aimed at professionals that was published in 2008. The first edition was revised in 2014, and again in 2022, and is now the reference guide for pruning and fighting against vine disease. Since then, the interprofessional organizations of the Centre-Loire region have not stopped furthering their work and sharing the results of their findings, in particular through many training sessions that are held all over France as well as abroad.

Find out more about our practices
Order the pruning guide

Our research is now carried out by CEPS SICAVAC, SICAVAC’s experimentation centre for vine production and selection, whose objective, in partnership with volunteer nurseries, is to produce top-quality grafted-sealed vine plants. For this collective endeavour, specifications have been established and are complied with by CEPS SICAVAC, the nurseries and the growers.

Find out more about CEPS SICAVAC